Wednesday, 25 November 2009




























Flyer and competition
For a part of our coursework we were asked to come up with some merchandise. After gathering together and researching other band's merchandise we decide to create a Fools Arcadia flyer which would advertise a competition on the back. Above you will see the front of the official Fools Arcadia flyer. On the front you will see the bands name and the name of the album we are releasing underneath.

Above you will see the second part of our flyer. This would be the competition. After researching how other bands advertise their competition we noticed a trend which was that they advertise all their competitions on the back of the flyer. So to stick with the trend we placed our competition and details of the competition on the back. As you may also see we have placed a fine print at the bottom of the flyer. The fine print outlines some of the rules and regulations of the competition for example the end date for all entries.

DVD Covers including: Inside, Outside and CD cover


This is the inside of our DVD cover. We decided to keep the same colour scheme on the inside of the cover to the outside cover; this is because it means that all the designs will flow together. We used the same skull on the inside of the DVD cover this is because the disc that we made has part of the skull image on it, therefore we had the idea of having the skull image behind the DVD so when the DVD is removed the image of the skull is still there however when the DVD is in the case it still makes the image. This looks impressive and professional as the image is always there whether the DVD is in the case or not. On the other side of the cover we put the band name ‘Fools Arcadia’ again in the same font as on the front covers. I then wrote a small paragraph about tour dates in January 2010. I also put a link to where you can book tickets to any of the gigs listed above. This is helpful to the reader as they will see this information and if they like the DVD they will be enticed to go and see the band live. This adds publicity to the band. To make sure that the inside doesn’t look too boring I put another image of the band members together. This is a bigger image of the band so that the viewers can see what they look like. The photo is in sepia also to match the colour scheme of the merchandise.




This is our finished DVD cover. All the images on this cover are original. We drew the skull in order to remain original and the image in the skulls eye is taken from our video footage from our music video. We made this image in the eye more ‘ghost like’ by editing the opacity levels to 41 instead of 100 using Photoshop. This made the image look more professional as throughout our music video we have people disappearing; this makes a strong link with our music video however the link is very subtle. Another reason for making the band members look more ‘ghost like’ is to make sure that the main focus within the DVD cover is the skull. I feel we achieved this as after asking 10 people in our media class, they all agreed that the main focus within the cover is the skull. The band members are a nice touch in the eye as this makes the cover look exciting and interesting. Having the colour scheme sepia with white text throughout this DVD cover was important to us as it looks professional and we did not want it to look too busy and cluttered. That is also the reason why we kept two fonts throughout the merchandise. The script font was used for the title of the band and the basic font was used for the album name, track listings and copyright information etc. I feel the normal font and the script font work well together as they compliment each other well together. We chose white as the font colour because it stands out well on the sepia background. We tried it firstly with black font but some of the font was lost and difficult to see in some places of the DVD cover, for example the album name was difficult to read as it is very close to the black eye of the skull. At the bottom of the DVD cover I decided to include a ‘featuring: Cute without the E’ this shows the reader that if they knew the song but was not aware of the band who sang it, the song name catches their eye making them want to pick the DVD cover up to look at the song listings on the back. We took photographs of our own DVD’s at home so we could make the ‘DVD’ logo, ‘WB’ logo and the ‘parental advisory’ logo original. We then edited these photographs on Photoshop and then pasted them onto our cover. This stops any kind of copyright within the logos. We also did this with the barcode on the back just to ensure that all our images were original. The stars on the back of the DVD cover next to the quote from MTV Base were also hand drawn using paint then pasted onto Photoshop. We decided to have 20 listings as out style model that we used had 21; we wanted to make the listings more even as we decided to have them in two short columns of 10. By having these in neat columns makes the DVD cover look tidy and professional. I decided to include a quote from MTV Base about the DVD itself. This is a nice touch to the DVD cover as it was a blank space and also entices the potential viewer to purchase the DVD by having a well known music channels opinion featured on the DVD. We wanted another picture within the DVD cover so I decided to use the photo of the band once again on the back of the cover. This photo shows that Connor (the middle person) is the dominant singer; it also shows that the band is fun as they are all adopting different stances. I decided to leave the fence in the photo when I was editing it on Photoshop as it shows they are important, using a fence to separate themselves from the audience. This replicates a safety barrier at a gig making them look popular with the general public. I edited the photo on Photoshop to delete any unwanted features and make the photograph sepia. This was important to us as the theme of the DVD is sepia. At the bottom of our DVD cover I included Copyright information. This makes the DVD look professional as all the other DVD’s that we looked at included this information. I made this information personal to us and made it a small font as this information is not a key element to attract a target audience but it is essential to have on a DVD therefore it was important we included it. Underneath this I also included some websites; although these websites are not real they add a nice touch to the DVD cover and make it look unique to all the other ones shown in class.
































For the poster I followed some typical conventions from the style model advert such as the large dominant band image, the check board line across, lack of colour and the black text background at the bottom. With the image I airbrushed it removing an impurities that the band members weren’t pleased with such as fly away hairs, spots and patchy skin tones this was all smoothed out to give flawless appearances. I also removed and blended out the thumb up from one of the band members as it gives a more professional look as it didn’t seem to fit the image of the band. I edited the image to black and white then added a sepia tone over the top to match the tone of the DVD cover to keep the theme constant. The bands name is across the top with the name of the album underneath using the same fonts also used for the other merchandise. We decided to go for a sort of action shot of the band ‘laughing’ with the wind blowing, this suggests the every day approach of the band, it also shows there strong connection that they have between one another. I copied the pattern of the checked black and white using Photoshop elements and put it across the poster which I took from the style model I think it looks really good isolating the information from the picture. I haven’t overloaded the poster with text but I have but the key information on, including songs which the DVD is featuring and a website linked to where you can buy the DVD online. On most DVD adverts they only have an image of the front of the DVD but we felt it was important that the audience was seeing everything that they were going to be buying therefore I included the front, back and spine. This is favour also filled up more black space as well and worked really well alongside the text.




DVD Insert


we chose to do some extra work for our DVD promotion. Therefore, as well as having a flyer hand out to be handed out in stores such as HMV and slotted inside the DVD cover, we decided to also have the lyrics to our chosen song for another insert in the DVD box. These lyrics are the lyrics to 'Cute without the E' this is our chosen song for our video. Instead of having a band shot for the background of the poster, we decided to have a picture of a couple from behind. Having their arms around each other; this reflects the lyrics of the song therefore we felt this image would be appropriate. We also made this image black and white with a green tinge to it, this is so that the white writing will stand out against the image, we tried having the image sepia but some lettering were lost among the white parts of the picture such as the girl's top. We decided to have the image tilted to one side, as the song explains that the girl and the boy are stuck in a love triangle. This is meant to symbolize their relationship going down hill rapidly.The text is written in white but is embossed in black as this makes the text stand out more to the audience, making it easier to read. The title of the song is written in the same text as the band name has been written in throughout the merchandise. This makes all the merchandise flow together nicely.

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