Media Evaluation
20% of marks are for a thorough and critical evaluation.
Each candidate will evaluate and reflect upon creative process and their experience of it. Candidates will evaluate their work electronically. Each candidate will be asked several questions.
Examples could be:
Pod cast (radio)
DVD extras
Questions
1. In what way does your media product use, developed, or challenged forms and conventions of real media? (I.e. performance, narrative, editing style)
2. How effective is the combination of your main product (the video) and additional texts? (DVD cover and Advert)
3. What have you learned from your audience feedback?
4. How did you use media technologies in the construction and research, planning and evaluating? (Did you use cameras? Dictaphones, microphones, Lights ECT)
Ideas for DVD Extras
Videos
Interviews
Before and after effects shot
Directors Comment
Voice overs
“How to” Video
Feedback session with audience
Deadlines
Evaluation- Friday 11th December 4pm
Save Evaluation into a suitably named folder in the “Evaluations finals Folder
Requirements
Must Be done in groups
Cameras and other equipment are available to book on Monday 30th November
Ideas
Interview/commentary-Talk about the video whilst answering the questions also showing parts of the video whilst talking about it.
Which products we are going to use
Interview
Voice overs
Audience feedback
How we are going to answer the questions
Question 1
· Director Interview/commentary
· Show certain clips and talk about them with a voice over.
Question 2
Band interview/commentary
Question 3
Producer interview/commentary
Clips of audience (before and after)
Show rough cut then final cut
Question 4
Talking over the clips
interviews
Talk about
Influences by ….. Showed conventions……but we wanted to do this…..
Influences
· Panic at the disco- idea to use their theatrical narrative but due to complications and low budget we scrapped the idea
· The killers- Mr Brightside- Their narrative of the love story helped influence how our story ended
· Paramore- Their stage presence and energy influenced us to be as energetic as possible from beginning to end of the performance
Conventions
The majority of rock narratives are loved based
The typical jump cuts from the narrative to the performance
The rock videos typically don’t have a happy ending
Thursday, 3 December 2009
Wednesday, 25 November 2009
Original photographs
DVD Advert Photograph; ORIGINAL
This is the original image we took for the dvd advertisement, we wanted a close image of the group having ‘fun’, and without making it look odd we put the female band member in the middle of the image slightly lower down with the two males either side. There clothing was all black and white yet I feel in order to follow the style model that the image with be turned to black and white. I will remove the background of this image and place it on top of a black one as well as using Photoshop tools to edit out the thumb as it doesn’t seem to work well as it gives a ‘jokey’ approach. I will turn this all white using the stamp tool so it just looks like his shirt.
For this image we grouped the band closely together, either side of the main singer. We felt that the main singers pose needed to play a big role in therefore his stance is with his arms folded and this really stands out and shows his dominance. We kept to the same clothing used for the other photos as well as the performance from our music video as we felt there image should be kept constant throughout. For this image it will be put on the back of the DVD cover underneath the song list, we felt that because we were only going to have a really small image of the band on the front that there needed to be a larger image somewhere else. We will use photoshop skills to remove the background from the image, airbrush it and make it sepia to make it match to the texture and tone of the hand sketched skull.
Front Cover Photograph- In the eye; ORIGINAL
We decided that on the front cover as well as the image of the skull there should be a small image of the band. As we had the skull as the dominant image we did not want to draw the viewer’s attention away from the skull as this is meant to be the main focus within the DVD cover. Therefore we came up with the idea of having the image of the band edited on photoshop so the band members are closer together, sepia and more ‘ghost like’ in the eye of the skull. I feel this makes the DVD cover look professional as they are edited to a high standard. We took this image from the performance shots in our video as we could have a range of different angles to choose from. I chose this image because all the band are facing the audience and they are all in their places. Such as; Sophie on drums and Connor and James on guitar, this means that when the audience see our music video they will automatically relate this back to the DVD cover. This was also important to us as it shows what roles all the band members have within the band.
We chose to use this photo for the inside of the DVD where the disc is located because it introduces a different angle of photo to all the other photos. This photograph is taken from a high angle looking down. This makes the band members look innocent. All the band members are laughing and smiling so this improves the image making them look fun and shows that they all bond well as a band. The costume scheme is black and white as the drummer is wearing black and the two boys which are singers and guitar players are wearing white shirts. This is thought through as often the drummer of a band goes unnoticed, therefore the drummer is dressed in black which makes her stand out from the other band members. I also edited this photograph on Photoshop to make it sepia to fit into our colour scheme of the DVD’s. I also edited the skin tones of the band members to make them look more professional. I also chose this photograph to use on the inside of the DVD cover because they are all huddled together looking like a group.
We chose to use this hand drawn skull because we felt that by taking an image of a skull from Google images or taking a photograph of a real skull wouldn’t look as affective. By hand drawing the image meant that we could get the right shades from the skulls texture and we could have the exact view of the skull in which we wanted, in this case it was straight on, so the skull is facing the viewer. I feel it worked well as no one else in the class hand drew their images. This adds originality and makes the DVD cover look quirky. We decided to use this skull throughout our merchandise. This was in order to make the viewer/audience/fans get familiar with the skull in order to link the skull with the band. We used photoshop elements to edit parts of the drawing that looked too sketchy; however we still wanted it to be obvious to the viewer that this skull was hand drawn.
Picture for Lyrics; ORIGINAL
We decided to try something different when it comes to merchandise we decided we would take characters from the music video and use this as a background to the lyrics. We used natural lighting and situated in a forest with the ‘couple’ standing centred in the middle with tree’s either side. The couple are standing either side to one another looking ‘loved’ up by having arms around each other showing a close connection. This will be placed behind lyrics and edited to remove the colour and fit in with other conventions that we have used in the other merchandise.
Sketches of drafts with feedback
DVD FRONT SPINE AND BACK SKETCH
This is a sketch of what our DVD cover will look like, front, back and spine. We asked 20 media students to look at this design and tell us possible things we could improve on, and also what they like about this design. 70% of people said that their needs to be another image on the front cover, such as a band shot. I have outlined a where we will place a photo in the left eye of the skull. When I then suggested this as an idea to the 70% of people that suggested it needed another image they all agreed that this was a quirky and original way of adding in an extra photo.
On this sketch there is only 19 songs, as my style model had 21 and the song listings are written in two colomns 19/20 people said I should round it up to 20 songs on the DVD. I also agreed with this and when we come to make our DVD cover we will include an extra song. This will make it look more neat and tidy.
Where there is a blank box, this is where we will write copyright information. 20/20 people we asked said that this will make our music DVD cover look more professional as this copyright information appears on many DVD's. I will make the information relevant to our DVD and I will also make it in a small font as I do not want to draw the readers attention away from the DVD cover itself.
DVD INSIDE COVER SKETCH
This is our rough sketch of what our inside of the DVD cover will look like. After asking 20 people what they thought about this design and how they we could improve the design their feedback was taken into account. They suggested that instead of having black text we could change it to white. This is in order for the test to stand out more against the sepia background. We made these changes to the inside of the DVD cover and the rest of our merchandise. Everyone that we asked said they liked the script font that we chose to use for the bands name. 100% of people asked stated that they thought the idea of the DVD being a section of the skull image behind it was an excellent idea. They said it all fits together like a jigsaw. 80% of people that looked at this image said we needed another photograph in the bottom left hand corner of the cover. This is where I have drawn the outline of the picture we used under the dates of the tour. Everyone that looked at this image said that the tour dates is very original and is helpful to the viewer. 10% of people said that their should be the song lyrics on the inside cover behind the DVD on top of the skull, however the other 90% of people said that the skull is more affective by itself. Therefore when we come to making the DVD inside cover we will use the image of the skull by itself.
DVD DISK SKETCH
The DVD disc had no flaws with it what so ever as 100% of people that looked at this image said that the disc looked professional and was original how it is part of the image on the front cover. We took feedback from the other image and changed all the text to white as we want all the text to flow together. The website at the bottom was said to be ‘a nice extra’ to the disc.
DVD ADVERT SKETCH
For the poster we did a drafting sketch before making it 5 people from the 20 didn’t like the idea of the image dominant on the poster yet the other 15 thought it was a great idea as it really catches peoples attention and it’s a good opportunity to portray the band. Other opinions that they give us were to get the emotions of the band members similar, they suggested; laughing, smiling and playful. I will try and interpret these when it comes to original photography.
DVD INSERT FLYER SKETCH FRONT
100% of the people we asked about our rough sketch really linked the idea of taking part of the skulls features and cropping it down, 2 people we asked suggested we used the eyes of the skull but after trying this in the making it didn’t seem to work as well as the teeth. Therefore we decided to use the original idea saying as a majority of people were actually in favour of us going with the teeth idea.
DVD INSERT FLYER SKETCH BACK
17 out of 20 thought it was an effective idea to use the same image on the front as the back because when it is turned about they see the same thing which makes the reader think about it and therefore makes them likely to read the information that is on it. 100% liked the idea of having the bands name across the top again reminding the reader of the bands name and style.
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